Name (Yours or Company name) * First Name Last Name Email * Think of your brand as a person. What are 3 adjectives you would use to describe this person: What are 2 examples of brands that you LOVE and think are very well done? Examples of brands that you DON'T like? Please provide links to websites/visuals that you'd like for me to take a look at. What are your core values? Which group of words best describes your brand? Bright, fun, adventurous enthusiastic, fearless Moody, mysterious, luxurious opulent, dramatic, rich, serious Option Pretty, feminine, elegant, dreamy, youthful3 Earthy, natural, soft, organic, sophisticated Bold, strong, classic, timeless, elegant Exotic, worldly, tactile, rich How do you want people to feel when they encounter your brand? Any symbols that have a special meaning? What style period do you like? This can be fashion, makeup, overall vibe, movie posters, etc. 1920s 1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s Is your brand more corporate or rebellious? Corporate Rebellious Is your brand more masculine or feminine? Masculine Feminine Somewhere in the middle Is your brand more glamorous or edgy/rocker? Glamorous Edgy/Rocker Something else What kind of perfume would your brand wear? Floral? Citrusy? Musky? Which celebrity (dead or alive) would you LOVE to come into your salon? Anything else you'd like for me to know? Thank you!
